Year
2024
Type
Social Media Strategy
Team
Prapti Agrawal
This project is a social media content strategy developed for Indē Wild, built around the fictional launch of Surya Dew, a modern Ayurvedic scalp and stress relief ritual. The plan structures content into three tiers Hello, Handshake, and Hug to attract new users, educate them through ingredient and ritual-based storytelling, and nurture existing customers through loyalty content.
I created a full content calendar, production workflow, and designed sample posts including launch announcements, Ayurvedic reels, ingredient education, ritual tutorials, and loyalty promotions. The strategy blends modern beauty communication with Ayurvedic heritage, ensuring the brand feels rooted, authentic, and visually consistent across platforms.
Year
2024
Type
Social Media Strategy
Team
Prapti Agrawal
This book is a visual storytelling project that explores the origin and evolution of Jaipur Blue Pottery, one of India’s most iconic handicrafts. Through a blend of narrative and illustration, it follows the journey of a single blue vase crafted in ancient Persia and carried across seas and deserts to the royal courts of Jaipur.
The story captures how this art form, once foreign, was embraced by local artisans, adapted with Indian aesthetics, and transformed into a tradition that thrives even today. It highlights the dedication of craftsmen, the challenges of mastering the delicate technique, and the cultural exchange that shaped the craft into its modern identity.
this project showcases my ability to narrate history through engaging visuals, simplify complex cultural heritage for young audiences, and design a cohesive, meaningful storytelling experience. It reflects not only the beauty of blue pottery but also the creativity, resilience, and legacy behind every piece.
This project is a social media content strategy developed for Indē Wild, built around the fictional launch of Surya Dew, a modern Ayurvedic scalp and stress relief ritual. The plan structures content into three tiers Hello, Handshake, and Hug to attract new users, educate them through ingredient and ritual-based storytelling, and nurture existing customers through loyalty content.
I created a full content calendar, production workflow, and designed sample posts including launch announcements, Ayurvedic reels, ingredient education, ritual tutorials, and loyalty promotions. The strategy blends modern beauty communication with Ayurvedic heritage, ensuring the brand feels rooted, authentic, and visually consistent across platforms.
Year
2024
Social Media Strategy
Team
Prapti Agrawal
Type
Year
2025
Type
Illustration/Editorial
Team
Prapti Agrawal
Swara Ghoselkar
Jahnsi Goel
This book is a visual storytelling project that explores the origin and evolution of Jaipur Blue Pottery, one of India’s most iconic handicrafts. Through a blend of narrative and illustration, it follows the journey of a single blue vase crafted in ancient Persia and carried across seas and deserts to the royal courts of Jaipur.
The story captures how this art form, once foreign, was embraced by local artisans, adapted with Indian aesthetics, and transformed into a tradition that thrives even today. It highlights the dedication of craftsmen, the challenges of mastering the delicate technique, and the cultural exchange that shaped the craft into its modern identity.
this project showcases my ability to narrate history through engaging visuals, simplify complex cultural heritage for young audiences, and design a cohesive, meaningful storytelling experience. It reflects not only the beauty of blue pottery but also the creativity, resilience, and legacy behind every piece.
This project is a visual interactive storytelling book that uses the metaphor of a solo sea voyage to represent the emotional experience of anxiety.
Through illustration and narrative, it follows a protagonist as they prepare, set sail, face fear, endure a storm, and finally find grounding and calm.
The book blends expressive visuals with therapeutic techniques like the 4–4–6 breathing and 5–4–3–2–1 grounding method, turning coping strategies into an immersive story.
Designed to be both reflective and comforting, the project showcases my ability to translate complex emotions into accessible visual narratives while creating an experience that feels empathetic, hopeful, and human.
1. Product Launch Announcement Post – Hello
Caption:
INTRODUCING: SURYA DEW
A modern champi oil Rooted in ritual. Powered by turmeric & sandalwood.
2. Ingredient Education Carousel
– Handshake
Caption:
The glow starts at your roots.
3. Loyalty Perk Announcement – Hug
Caption:
Loyal glow-getters, this one’s for you!
Early access to Surya Dew drops now
Because you believed in Ayurveda before it was cool.
4. Ritual Tutorial Post (Carousel) – Handshake
Caption:
How to use Surya Dew:
-
Apply the serum in your hair
4. Ritual Tutorial Post (Carousel) – Handshake
Caption:
How to use Surya Dew:
-
Massage gently into scalp using fingertips
4. Ritual Tutorial Post (Carousel) – Handshake
Caption:
How to use Surya Dew:
-
Breathe. Unwind. Glow.
